Most Australians want their news to be impartial, but some want it a lot more than others.
The findings, released by the University of Canberra, show a distinct split down generational lines.
Of the 2,000 Australians surveyed for the Digital News Report: Australia 2020, 75 per cent of baby boomers want their news to be impartial, but less than half of Gen Z respondents believe it’s important.
“In an online news environment, those ideals are being increasingly challenged with the rise of opinion articles and clickbait to grab the attention of audiences,” said lead author Associate Professor Dr Sora Park.
The findings also reveal that big news stories, such as the bushfires and the COVID-19 pandemic not only boost news consumption but they motivate audiences to seek out trusted news sources.
“In times of great uncertainty, news consumers seek more reliable, accurate, and up-to-date news as the unfolding events directly influence their safety and wellbeing,” Dr Park said.
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