Frustrated with the time it took to queue up and order a coffee, two students, Simone Eyles and Mariusz Stankiewicz from Charles Sturt University, created 365 cups – a mobile app that allows people to skip the queue and pre-order coffee. Since it went live in 2011, the app now employs more than 50 people in their home town of Wagga Wagga, has placed around one million orders, powers smart ordering platforms around the world, and has just entered the US market with a major retail contract.
The business model operates on a monthly flat fee charged to cafes and other vendors that can use either a branded or non-branded franchise service. The app can be used anywhere in the world, accepts all currencies and can be extended to products beyond coffee. In other words, if it can be bought, it can be ordered using the 365cups system.
If we want more bright ideas like this to reach their full potential, it’s essential that we show support for our universities. So let’s keep Australia clever.