Professor John Zeleznikow, of Victoria University, has led a study involving 120 university graduate students into the differing motivations of men and women who date online.
The study found, perhaps a little unsurprisingly, that men are more interested in using online dating as a way to meet more women faster, whereas women used it as a way to weed out the duds and potentially meet a life partner. Women were also found to be generally more selective overall than men.
The study suggested that this was partly due to the fact that women felt less safe using online dating tools than men, often doubting the authenticity of profiles.
The study was part of a larger study by Victoria University’s Centre for Cultural Diversity and Wellbeing, investigating how social media is changing the way we engage in face to face, human relationships.
[img source] Khaled! (CCA2.0)